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No Limit Records is an American record company founded by Master P. The label's albums were distributed by Priority Records, Universal and Koch Records. The label included artists such as Snoop Dogg, Mercedes, Silkk the Shocker, Mystikal, Mia X, Mac, C-Murder, Magic, Romeo Miller, Fiend, Kane & Abel, and Soulja Slim. Anthony Boswell, head of Bout It Bout It Management, served as the vice president of operations as well as head of management for the label.
In the late nineties, No Limit Records enjoyed mainstream success with releases such as Master P's Ghetto D, T.R.U.'s Tru 2 da Game, and Snoop Dogg's Da Game Is to Be Sold, Not to Be Told.
No Limit was known for quickly producing lengthy albums consisting of up to twenty tracks, numerous cameo appearances by the label's other artists, cheap packaging of its CDs in cardboard cases, and garish Pen & Pixel-designed album covers.
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