Viruss
Honigman (Hebrew: הוניגמן) was an Israeli fashion company specializing in ladies fashion clothing. For children, a separate store Honigman Kids (Hebrew: הוניגמן קידס) operated alongside its sub-brand Virus, sold inside the Honigman Kids stores. Honigman was also the parent company of the teen fashion clothing brand TNT.
Honigman was one of Israel's largest clothing companies, with its three brands – Honigman, Honigman Kids, and TNT – sold in 150 stores across the country. The group traced its origins to a children's clothing store opened in 1947 and was incorporated by the Honigman brothers in 1978. In 2018, it entered liquidation: the flagship women's chain was closed permanently, while the Honigman Kids brand was sold to the operator of the KIWI chain and has continued to trade under separate ownership.
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