AY YOLA

Ay Yola (Bashkir: Ай Йола) is a Russian Bashkir-language folk-pop musical group, which was formed in Ufa in 2024. Ay Yola is most famous through its 2025 debut single "Homay", which went viral internationally, notably in the Turkic states: Kazakhstan, Turkey, Uzbekistan, Kyrgyzstan, and Turkmenistan. Additionally, the song topped the airplay and streaming charts in Russia and got into top 10 of airplay charts in Commonwealth of Independent States, Kazakhstan, Latvia, and Moldova.